Upper Echelon Products, creator engine

Ten creators, one number: $1 per 1,000 views

A first roster for Upper Echelon: Repel umbrellas, Everlasting Comfort humidifiers, seat cushions and the Cafe Du Chateau French press.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Rain test: the Repel Travel Umbrella

A creator opens a pastel Repel umbrella at the front door, walks in, closes it, and says only what the claims sheet allows.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	Ten creators, two added each week	Live by week: 0, 2, 4, 6, 8, 10. The ramp takes six weeks to reach the full roster.
Who	Home-routine creators, not reviewers	People who already live with a humidifier, a desk cushion or a French press, matched to Upper Echelon products.
Production	7 videos per creator per week	At ten creators that is 303 creator videos a month, across the Repel, Everlasting Comfort and Cafe Du Chateau lines.
Pay	Three bands, $500 base at Standard	Caps are $600, $1,000 and $1,500. All ten at the top cap: $15,000, bonuses excluded.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only. Bonuses at the cap: $300, $500, $700.
Compliance	Claims sheet, copied word for word	Creators say lines like 100% High-density Memory Foam and nothing beyond the sheet.
Category rule	No health outcomes on any product	Some titles carry health words. Creators never repeat them; a break voids the bonus.
Goal	$1 per 1,000 views	The target cost per 1,000 views. The simulator starts at $5.74, so the gap is the work.
Report	Every Monday, one table	Per creator: format, videos, views, cost per 1,000 views against $1, bonus status.
Decision	Approve the roster and the claims sheet	The first two creators go live right after sign-off, with briefs for the Touch Humidifier ready.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid ad engine next to it. Same playbook here: small test batches, losers killed early, one number to protect. The category is different. I have not run home goods, so the claims sheet comes first and the humidifiers, cushions and Repel umbrellas get tested, not taken for granted.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

15845
Reviews on one listing
One listing on the site shows 15845 Reviews. That is social proof a creator video can point to without inventing a line.
Published
8
Brands under one roof
About Us says 8 BRANDS, from Repel to Cafe Du Chateau. Each needs its own hooks, and I did not find a creator page for any of them.
Published
4.5
A rating worth showing
The page shows Rated 4.5 out of 5. A creator can put it on screen and say nothing the sheet does not hold.
Published
2015
Established, no creator page
About Us says Established in 2015. That is years of range, and I did not find an affiliate or ambassador page on the site.
Published

Part 4 of 15

Principles

One number: $1 per 1,000 views
Every creator, format and bonus is judged on cost per 1,000 views against the $1 target. Humidifier or umbrella, same number.
One variable per test
Same Repel Travel Umbrella, same claims sheet, one changed hook. Losers killed early, winners go into the hook library.
Seven videos a week, small bets
Seven videos per creator per week gives 303 creator videos a month at ten creators. Most will miss. That is the design.
Claims sheet before camera
Creators quote Everlasting Comfort listing lines word for word. A video that breaks the sheet earns no bonus.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

MarisolMon 8:30 AM
Brief for this week: the 2.5L Touch Humidifier. Three mist levels, high, medium or low. One hook each, post by Thursday, and tag the creator in the draft channel.
JadeTue 10:15 AM
Can I say the 6L humidifier helps with allergies? The listing title mentions it.
No. Stay on the sheet: high, medium or low mist settings. Health words in a title stay off camera.
Weekly botAppMon 9:00 AM
Weekly report is up: videos per creator, views, cost per 1,000 views against the $1 target. Two hooks are flagged to kill, one to copy.
MarisolWed 2:40 PM
Theo, draft sent back. The seat cushion video implies a medical benefit. Reshoot the opening with 100% High-density Memory Foam and keep the rest.
TheoFri 7:05 AM
The French press pour video passed 100,000 views overnight, all organic.
Logged for the $50 flat bonus. Pull the hook into the library and brief a variant for next week.
Check botAppFri 4:00 PM
Compliance check: every video this week carries the partnership label and no claim outside the sheet. Nothing flagged on the Repel or Everlasting Comfort posts.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Rain test
“Repel Travel Umbrella”
Phone on a doorway. Open the umbrella outside, walk in, close it. Show the pastel colour, one take, no scripted voiceover.
Brief 02
Desk day
“100% High-density Memory Foam”
Desk shot, chair seat in frame. Place the seat cushion, sit, press down with a hand. Natural light, voice over the sound.
Brief 03
Morning pour
“French Press by Cafe Du Chateau”
Counter at dawn. Pour, plunge, pour again. Hands and mug only, sound on, label visible once.
Brief 04
Best Sellers shelf
“Rated 4.5 out of 5”
Scroll the Best Sellers page on a phone, stop on one product, then show it in the room where it lives. Voice only.
Brief 05
Daily-life swap
“Products that make life a little easier and a whole lot better”
One small home chore, before and after, with one product from the range. Three cuts, hands in frame, one closing sentence.

Every product line in a video comes off the claims sheet word for word, for example “100% High-density Memory Foam”, “Choose from high, medium, or low mist settings to match your desired humidity level.”, “Designed with an anti dry-burn atomizer and an automatic shut-off feature when water runs out”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Home-routine creators on short video
Creators who film kitchens, desks and bedrooms: coffee routines, home-office setups, nursery nights. They fit the French press, seat cushions and the 2.5L Touch Humidifier.
Existing customers
Buyers of Everlasting Comfort or Repel products who already post about them. Found by searching the product names, not by buying a list.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on the site. The menu lists Products, About Us, Contact Us and Wholesale, so the program starts from zero.
Niche open calls
A short open call in home, pet and desk-setup niches: the Triton dog leash and the Black Rhino leash reach pet owners, the foot rests reach gamers.

Five filters, fewer each step

1Home on camera
The feed shows a real room, desk or kitchen, not a studio.
2Claims discipline
Reads a sheet and sticks to it. We test with a practice script before any pay.
3Steady posting
Can post seven videos a week without quality collapsing by week three.
4Views that look real
Views in line with the follower base. No bought views, no engagement pods.
5Fits the category
No health-outcome content in the feed history and no medical-advice persona.

Part 7 of 15

Who

Coffee-at-home creator
Films slow mornings and mugs. The press pour is the whole video.
Likely product: French Press by Cafe Du Chateau
Home-office setup creator
Desk tours and chair upgrades, from the seat to the footrest.
Likely product: Footrest Pillow 2025
Nursery and sleep creator
New-parent nights, bedroom routines and quiet corners.
Likely product: EVERLASTING COMFORT 2.5L TOUCH HUMIDIFIER BLACK
Bedtime-routine creator
Wind-down evenings, pillows and bedding shown as part of the nightly routine.
Likely product: Knee Pillow 2025
Commuter and travel creator
Rainy commutes and airport days, umbrella in hand.
Likely product: REPEL Umbrella - Pastel Mint
Gamer and desk-sitter
Long sessions at a desk, shows a seat cushion honestly.
Likely product: Premium Memory Foam Seat Cushion Black Parker

Left off, every time

Always left out: creators who give medical advice, who sell supplements or health fixes, who buy views, who want to write their own claims, and anyone who would say a product delivers a health result. Health words in a listing never go on camera.

Part 8 of 15

First twenty

Slow-morning coffee creators who film the pour
Home-office desk tour creators
Gamers who show their chair and footrest setup
New-parent nursery routine creators
Dog owners who film daily walks with large dogs
Cat and dog owners who film fur on the couch
Rainy-city commuters who carry an umbrella daily
Frequent flyers who film airport days
Kitchen organization creators
Renters who film small apartment fixes
Closet and pantry organizers who need better light
Bedroom ambiance creators who like soft coloured light
Sleep-routine creators who film wind-down evenings
Plant-care creators with a dry room
Bleacher parents who film kids' games from the stands
Sneaker collectors who care for their shoes
Hybrid workers who film their desk-to-couch day
Gift-guide creators with a home focus
Camping and picnic creators
Caregiver creators who share daily-life gear from their own routines

Part 9 of 15

Claims

Approved, word for word

Quoted exactly as the brand publishes it.

“100% High-density Memory Foam”
Seat cushion video, spoken or as on-screen text
“Choose from high, medium, or low mist settings to match your desired humidity level.”
Touch Humidifier demo, while pressing the mist button
“Set the humidifier to run for 2, 4, or 8 hours with 3 adjustable timer settings”
Bedtime routine video, timer on screen
“Select from 8 vibrant LED colors to create a relaxing atmosphere”
Bedroom or nursery ambiance shot with the light cycling
“Designed with an anti dry-burn atomizer and an automatic shut-off feature when water runs out”
Humidifier video about running it while out of the room
“Built with an integrated, leak-proof tank and a corrosion-resistant ceramic disc”
Cleaning and upkeep video for the Touch Humidifier

Never said

Each one with the reason it stays out.

It fixes your allergies
Health result. A title names allergies, but a creator never promises relief.
It fixes back pain and sciatica
Health result. Cushion titles mention pain, a creator never does.
It clears congestion overnight
Health result and a time promise, neither on the sheet.
Better than any other humidifier
Comparison with no source.
Everyone I know owns one
Invented popularity claim.
Safe for babies, no supervision needed
Safety promise beyond the sheet.
Guaranteed whitening results
Result promise on the whitening kit, not on the approved sheet.

To confirm with the brand

Held until someone on the brand side signs off.

Doctor Recommended Memory Foam Seat Cushion for Office Chairs & Car
Product title wording. Needs the brand's proof before a creator says it.
fast, safe whitening
Safety wording on the Cali White kit. Confirm with the brand before anyone says it.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
For creators with a small audience and a good kitchen or desk: lowest base pay, lowest cap, same sheet.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
For creators who post home content steadily and hold up on the weekly numbers.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
For proven creators whose home videos repeat: highest base pay and highest cap.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month: a video past 100,000 views earns $50 flat.
Per video: the bonus counts the video, not the whole feed, so one hit is enough.
Organic views only. Views bought by boosting the video never count toward the bonus.
No bonus on a video that broke the claims sheet or the category rule, however far it travels.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

At ten creators, 303 videos reach 1.8M views and cost $5.74 per 1,000 views against $1. Hitting target needs 4.2% of videos viral or a median of 21,711 views.

Program facts

Upper Echelon Products creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Sheet, briefs, practice script
Before anyone is paid: the claims sheet, briefs for the Touch Humidifier and the French press, a practice script. Two creators go live first.
Month 1
First tests
Live by week: 0, 2, 4, 6, 8, 10. Seven videos each per week. One variable per test, losers killed early, first hook library entries.
Month 2
Full roster, first cuts
All ten live, 303 creator videos a month. Cut the bottom of the roster, move the best from Starter to Standard, keep $1 in view.
Month 3
Winners scale
The best get Premium. Hooks that worked on the Repel Travel Umbrella move to more creators. Bonus videos feed the first paid test.
Day 90
Decision day
Cost per 1,000 views against $1, and whether the roster stays, grows or shrinks. Read from the Monday tables, not from memory.
Ceiling
Monthly cap on base pay
With all ten at the top cap, base pay tops out at $15,000, bonuses excluded. The ramp stays at two creators a week until ten.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Report

Every Monday: one table with each creator's format, videos posted, views, cost per 1,000 views against $1, and any bonus. Plus the hooks to kill and the hooks to copy.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Rain test	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Desk day	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Morning pour	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Best Sellers shelf	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Daily-life swap	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Pick the winner
A video past the bonus line, organic, with a clean claims check.
Get usage rights
Ask the creator for rights in writing before any boost. Terms are agreed up front.
Boost as a test
Run it as one ad variable against the current best ad for the Repel or humidifier page. One variable per test.
Scale or kill
If cost per 1,000 views and add-to-cart hold, widen. If not, kill early and send the learning to the hook library.

From the video to the checkout

Humidifier videos land on the EVERLASTING COMFORT 2.5L TOUCH HUMIDIFIER page, priced $49.99.
Umbrella videos land on the Repel Travel Umbrella, with the pastel colours at $39.99.
Videos that show several products land on the Best Sellers collection.
US viewers see United States (USD $) and Canadian viewers see Canada (CAD $).
Gift-guide videos land on Gift Cards or Value Bundles from the Shopping menu.

Part 15 of 15

Category rules

Home goods with health-sounding names: the creator rules

Upper Echelon sells comfort products whose titles carry health words. These six rules keep creators on the sheet, and the $1 target never outranks them.

Read the sheet, not the title
Listings like the 6L humidifier and the Doctor Recommended seat cushion carry health words in the title. Creators speak only from the approved lines.
No outcome promises
Never promise a health result from a humidifier, a cushion or a whitening kit. Show the product in use, not an outcome.
Whitening kit stays on the sheet
The Cali White kit lines come from the brand word for word. Anything about safety waits for the brand's confirmation.
Kids and nurseries
Nursery and baby shots show the room, never a child alone with a product. No safety promise beyond the sheet.
Wheelchair and orthopedic items
Orthopedic and wheelchair products are shown only by users who choose to share. Creators never speak for a condition or a diagnosis.
Disclose every video
Every video carries the paid partnership label. A video without it earns no bonus and goes back the same day.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Reviews on one listing

Brands under one roof

A rating worth showing

Established, no creator page

One number: $1 per 1,000 views

One variable per test

Seven videos a week, small bets

Claims sheet before camera

Rain test

Desk day

Morning pour

Best Sellers shelf

Daily-life swap

Four sources in

Five filters, fewer each step

Coffee-at-home creator

Home-office setup creator

Nursery and sleep creator

Bedtime-routine creator

Commuter and travel creator

Gamer and desk-sitter

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Sheet, briefs, practice script

First tests

Full roster, first cuts

Winners scale

Decision day

Monthly cap on base pay

From organic to paid

From the video to the checkout

Home goods with health-sounding names: the creator rules

Read the sheet, not the title

No outcome promises

Whitening kit stays on the sheet

Kids and nurseries

Wheelchair and orthopedic items

Disclose every video

Want to see the first briefs?